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Privacy Policy

TASO Hospitality BVI  and each of their affiliates (“we”, “our”, or “us”) recognize the importance of protecting the personal information we may collect from guests, visitors and any other individual or entity (“users”, “you”, or “your”).

This Privacy Policy applies to data collection and privacy practices of TASO Hospitality BVI and when we collect personal information through your use of The Standard website,, and any of our other related sites, software and applications accessible on or by any domain owned by us (including any translations of the same, the “Site” or “Sites”), through our social media pages or mobile applications that we control, through email messages that we may send to you, and when you visit or stay as a guest at one of our properties or purchase related services (collectively, the “Services”).

Please familiarize yourself with our privacy practices. As one of our guests or as a visitor using the Sites or Services, you understand and agree that we collect, use and disclose your Personal Information in accordance with this Privacy Policy and applicable data privacy laws.

By accessing or using the Sites or Services in any manner, you agree to the terms and conditions in this Privacy Policy.  If you have any questions or comments about this Privacy Policy, please contact us at TASO Hospitality BVI.

When this Privacy Policy Applies

Our Privacy Policy applies to all of the Services offered by TASO Hospitality BVI to our guests and other individuals who visit our properties, use our Services or use our Sites, including contact persons and/or authorized representatives of our corporate clients, suppliers or vendors and/or prospective clients, suppliers or vendors. Our Privacy Policy is intended to describe our data collection practices globally and applies unless there is a specific country privacy policy which applies to you or to the location where you are staying or visiting as a guest. However, because the data protection and privacy laws in some jurisdictions where our hotels and Services are located may restrict our data collection and processing practices, our practices may be more restrictive subject to local laws. ​ Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you, or other sites linked from our Sites or Services. For example, this Privacy Policy does not apply to our processing of your Personal Information on behalf of third parties such as companies that offer packaged travel arrangements. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our Services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.


Website Terms of Use

By accessing or using our Sites or Services in any manner, you also agree to be bound by our Terms of Use. Please read the Terms carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the Terms, please do not use the Sites or Services.


Information We Collect

We collect information, including personal information, to provide better Services to all our guests and visitors. We use the term “Personal Information” to refer to any information that identifies or can be used to identify you, whether directly or indirectly, such as your name, email address, payment data and the information described below. The Personal Information which we collect includes, but is not limited to, the following circumstances and data elements: If you express an interest in obtaining additional information about our Services, request customer support, use the "Contact Us" or similar features on our Site or Services, register to use our Sites or Services, or download certain content, we may require that you provide to us your contact information as specified at the time, including your name, organization, phone number, or email address, and in some instances, you may elect to provide us with location and address information; If you voluntarily submit certain information in connection with the use of the Sites or other Services, such as making a booking reservation, purchase or other transaction, using our WiFi, filling out a survey about your guest experience or entering a contest or promotion, we collect the information you have provided as part of such Services; If you report a problem or have a question about our Services, you may provide us with contact information, such as a phone number or email address; If you stay at one our properties, we may collect: Your name, contact details and demographic information (for example, gender or age); Your financial and billing information, such as credit card details; Information about your travel details, preferences and history, or relating to your reservation, for example your arrival and departure information, special requests, vehicles brought onto the property, concierge, health club, spa, room delivery and other services; Information collected through the use of a closed circuit television system, internet systems, smart or mobile device, card key and other security and technology systems, used in connection with, for example, responding to emergencies and incidents; If you or your organization plans an event or meeting at one our facilities, we may collect Personal Information related to the event or meeting such as the guest list and information about the guests at your event; If you use and interact with our Sites or Services (including email), we may automatically collect information about your device and your usage of our websites or emails through cookies, web beacons or similar technologies, such as Internet Protocol (IP) addresses or other identifiers, which may qualify as Personal Information under applicable law; and In some instances, you may provide to us Sensitive Personal Information. We use the term “Sensitive Personal Information” as defined by the privacy laws in some countries, which means personal information from which we can determine or infer an individual’s racial or ethnic origin, political opinions, religious beliefs, trade union membership or professional association, physical or mental health condition, medical treatment, genetic data, biometric information, and information about an individual’s sexual life or sexual orientation. We only process Sensitive Personal Information in your jurisdiction to the extent permitted by applicable law. You are not required to provide The Standard with any of your Sensitive Personal Information, and choosing not to do so will not prevent you from purchasing any Services from TASO Hospitality BVI. We do not generally collect Sensitive Personal Information unless it is volunteered by you. For example, we may use health information provided by you to serve you better and meet your particular needs, such as for the provision of disability access. If you provide us or our service providers with any Personal Information relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Privacy Policy. If you believe that your Personal Information has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Information, please contact us by using the information set out in the “How to Contact Us” section below.


How We Obtain Personal Information

We obtain the categories of Personal Information listed above from the following categories of sources: Directly from our guests or their agents. For example, from information that our guests provide to us in order to reserve a room at a hotel. Indirectly from our guests or their agents. For example, through information we collect from our clients in the course of providing Services to them. Directly and indirectly from activity on our Sites and Services. For example, from website usage details that are collected as described in this Privacy Policy or by cookies (described below). From social media websites, such as Facebook, LinkedIn, and Instagram. From third parties that assist us in providing certain transactions and services, even though it appears that you may not have left our Site, for example reservations, online travel agencies, payment processing, and hosting.


Cookies and Similar Technologies

We and our partners use various technologies to collect and store information when you visit one of our Sites or Services, and this may include using cookies or similar technologies to identify your browser or device. We may also use these technologies to collect and store information when you interact with services from our partners, such as advertising services. Our third-party advertising and analytics partners include Google and similar partners.


How We Use Personal Information We Collect

We use your Personal Information in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes: To present, operate or improve the Site and Services, including analysis of activity. To inform you about Services and products available from TASO Hospitality BVI or that may otherwise be of interest to you. To fulfill the services, reservations, purchases and other transactions that you (or, if applicable, anyone involved in the process of making your travel arrangements) request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services such as transportation and to reserve dining, lounge and spa services. To authorize access to our Sites and Services To validate your identity or verify communications from you. To customize or tailor your experience of the Services. To manage, store and enhance guest data and preferences. To send you confirmations, updates, security alerts, and support. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating traveler profiles, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews. To respond to and support Users regarding their use of the Sites and Services. To process applications for employment that you submit through the Sites (or third-party sites). For our legitimate business purposes, such as data analysis, audits, operating and expanding our business activities. To administer general record-keeping. To comply with all applicable legal requirements, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority, or courts. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our guests or visitors. For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.


Our Legal Basis for Collecting Personal Information

Whenever we collect Personal Information from you, we may do so on the following legal bases: Your consent to such collection and use; Out of necessity for the performance of an agreement between us and you, such as your agreement to use our Services or your request for Services; Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Information is necessary for: Intra-organization transfers for administrative purposes; Product development and enhancement, where the processing enables The Standard to enhance, modify, personalize, or otherwise improve our Services and communications for the benefit of our visitors and guests, and to better understand how people interact with our Sites and Services; Fraud detection and prevention; Enhancement of our cybersecurity, including improving the security of our network and information systems; and General business operations and diligence. Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.


Sharing Personal Information

We disclose your Personal Information for a business purpose to the following categories of third parties: Our affiliates, both within and outside your jurisdiction; Owners and franchisees of properties operating under our family of trademarks and brands, who may use that information for the purposes disclosed in or consistent with the terms of this Privacy Policy, including without limitation those uses identified in the section above and to provide you with information or Services relating to those properties, as well as marketing information relating to their products, services, and other opportunities; New owner and/or manager of a hotel or other property previously operated under our family of trademarks and brands following a change in management or ownership of the hotel or other property; Strategic business partners who provide goods, services and offers that enhance your experience at our properties, or that we believe will be of interest to you; Third parties and commercial providers to whom you or your agents authorize us to disclose your Personal Information in connection with the Services we provide to you. Service providers and other third parties we use to support our business, including without limitation those performing core services related to the operation of our business and/or the Services, the operation of our properties, the provision of services at those properties, the processing and fulfillment of your reservations and requests, participation in and the administration of sweepstakes, contests and other promotions, and making certain functionalities available to our Users. We may disclose your Personal Information for legal reasons. Specifically, we will share Personal Information with companies, organizations or individuals outside of TASO Hospitality BVI, including legal advisors, consultants, insurers and insurance brokers, governmental authorities, arbitration institutions and courts if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to fulfill any purpose for which you provide it as described in this Privacy Policy; and to meet any applicable law, regulation, legal process or enforceable governmental request. We attempt to notify visitors and guests about legal demands for their Personal Information when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we have no obligation to do so.


International Transfer

We have centralized some of our data processing activities and, as a result, we may, directly or indirectly through our organization and affiliates, and through third-party entities around the world, process, store, and transfer the information you provide, including your Personal Information, as described in this Privacy Policy and in accordance with applicable data privacy laws. Your Personal Information may also be processed by staff operating outside of your jurisdiction who work for us or for one of the organizations outlined in this Privacy Policy in connection with the activities outlined in this Privacy Policy. By submitting your Personal Information using the Sites or Services, you understand and agree to this transfer, storing or processing.


Your Privacy Choices

You may have certain rights relating to your Personal Information under local data privacy and protection laws. Subject to applicable law, you may make requests regarding your Personal Information, such as deleting your Personal Information, correcting your Personal Information, and obtaining a copy of your Personal Information.

Other Important Information

Your Failure to Provide Personal Information

Your provision of Personal Information is required in order to use certain Services and programs. In some instances, if you fail to provide such Personal Information, you may not be able to access and use our Services, or parts of our Services. In addition, we may not be able to perform our contractual obligation, either in whole or in part, or to proceed with you request to entering into a contractual relationship with us, as the case may be. Moreover, where our processing of your Personal Information is based on legal obligation, failure to provide your Personal Information under such circumstance may result in your and/or our violation of applicable law or regulations.

Our Retention of Your Personal Information

We use and retain your Personal Information for as long as necessary to fulfill the purpose for which it is being processed, to carry out legitimate business interests, as well as on the basis of applicable legal requirements (such as applicable statutes of limitation).

How We Protect Personal Information

TASO Hospitality BVI maintains commercially reasonable technical and organizational safeguards designed to protect the User's Personal Information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we and/or our service providers use commercially reasonable security measures such as encryption, firewalls, Secure Socket Layer software (SSL) or hypertext transfer protocol secure (HTTPS) to protect Personal Information. Although we take reasonable steps designed to protect your Personal Information, please be advised that no security system or means of transmitting data over the Internet can be guaranteed to be entirely secure (including without limitation with respect to computer viruses, malicious software and hacker attacks). We are not responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will prevent such access, and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of Personal Information that may affect you so that you can take the appropriate actions. For your own privacy protection, we urge you to keep all passwords confidential. We also recommend that you do not include sensitive information such as passwords, social security numbers or payment information, in any emails that you send to us. If you become aware of any breach of the terms of this Privacy Policy or of the security of the Services, please notify us by email at

Children’s Privacy

The Sites and Services are not designed or intended to be used by anyone under the age of 18. If you are under the age of 18 (or an age that is considered a minor in the jurisdiction in which you are accessing our Sites or Services), please do not use the Sites or Services, make reservations or other purchases via the Services, use any interactive features of the Services, or post any Personal Information to our Sites or submit any Personal Information via the Services. We do not knowingly or intentionally gather Personal information about children. If a child has provided us with Personal Information, a parent or guardian of that child may contact us to have the information deleted from our records. If you believe that we might have any information from a child, please contact us If we learn that we have inadvertently collected the Personal Information of a child, we will take steps to delete the information as soon as possible and cease the use of that information in accordance with applicable law.

Privacy Policy Modifications

Our Privacy Policy may change from time to time. We will post any privacy policy changes on this page and will keep prior versions of this Privacy Policy in an archive for your review upon request to We will inform you if we make substantial changes to this Privacy Policy, and if required by applicable law or regulation, obtain your consent prior to such changes become effective.

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